Cut-throat competition in the market makes it necessary for aspiring businessmen like you to choose the right messaging API. SMS and WhatsApp both empower you to target your customer. To know which one does justice to your investment and grabs attention, continue reading.
Accessibility
WhatsApp is a key player in facilitating regular
texting but has no direct marketing API integration to offer. The text
forwarding limit of 5 people makes the job tedious and leads to blocking of the
number due to repetitive spamming. SMS marketing options at the same time are
easily approachable and simple.
Reliability
Messages need to boost the curiosity of a customer.
With phishing being in fashion, it becomes unlikely that your customer to open
the SMS box and pay attention to your message by only seeing the sender’s name.
WhatsApp helps you communicate with watermarks, graphics and animations
guarantying your authenticity and improving your chances to generate customer
loyalty.
Coverage
Wider the coverage, wider the prospects of sale. SMS
marketing no doubt will connect you to more people and attract new audiences.
On the other hand WhatsApp limits you to the people which already exist in your
contacts list.
Cost Efficiency
Every business is looking for high returns on
investments. Messaging platforms like WhatsApp can be exorbitant if used for
business purposes. SMS marketing will take over WhatsApp over costing. Limited
companies such as MakeMyTrip use WhatsApp messaging in the 2nd stage
to generate recall value and not to generate leads. SMS is an affordable way to
market yourself.
Conclusion
For a cost efficient or asset light business models
SMS messaging is definitely the most suitable option. High scalability generates sufficient
reaction and lower investment shall ensure a good ROI. If you have chosen a service provider who can
ensure high quality and secure network routing for your messages, then you are
all set to go.
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