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WhatsApp vs SMS for Marketing

Cut-throat competition in the market makes it necessary for aspiring businessmen like you to choose the right messaging API. SMS and WhatsApp both empower you to target your customer. To know which one does justice to your investment and grabs attention, continue reading.

Accessibility

WhatsApp is a key player in facilitating regular texting but has no direct marketing API integration to offer. The text forwarding limit of 5 people makes the job tedious and leads to blocking of the number due to repetitive spamming. SMS marketing options at the same time are easily approachable and simple.

Reliability

Messages need to boost the curiosity of a customer. With phishing being in fashion, it becomes unlikely that your customer to open the SMS box and pay attention to your message by only seeing the sender’s name. WhatsApp helps you communicate with watermarks, graphics and animations guarantying your authenticity and improving your chances to generate customer loyalty.

Coverage

Wider the coverage, wider the prospects of sale. SMS marketing no doubt will connect you to more people and attract new audiences. On the other hand WhatsApp limits you to the people which already exist in your contacts list.

Cost Efficiency

Every business is looking for high returns on investments. Messaging platforms like WhatsApp can be exorbitant if used for business purposes. SMS marketing will take over WhatsApp over costing. Limited companies such as MakeMyTrip use WhatsApp messaging in the 2nd stage to generate recall value and not to generate leads. SMS is an affordable way to market yourself.

Conclusion

For a cost efficient or asset light business models SMS messaging is definitely the most suitable option.  High scalability generates sufficient reaction and lower investment shall ensure a good ROI. If you have chosen a service provider who can ensure high quality and secure network routing for your messages, then you are all set to go.

 


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